Piaget, "Manufacture d'Horlogerie" since 1874, holds a key position in the luxury industry and occupies a specific niche: top of the range watches, entirely hand-crafted in 18-carat gold and platinum, reflecting the unrivalled prestige of a longstanding watch making and jewellery tradition.

Though complicated watches continue to be produced in limited quantities, most Piaget watches are jewellery-oriented. To wit, Piaget buys several thousand carats of the best quality gemstones, together with five tons of gold. It should also be mentioned that every component in a Piaget watch, besides the movement, is made of solid gold, even the dials.