TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world's most widely recognized luxury brand names. The name "TAG Heuer" is instantly recognizable worldwide; undeniably original. It has a personality and a style all of its own. Unconventional, original, fast moving - these are just some of the qualities immediately associated with the Tag Heuer Brand.

With its powerful yet understated style, the 2000 Series has come to symbolize sports watches. The identity of the new 2000 is expressed through its original 12-sided turning bezel.. Strength and originality are expressed in the bevelling on the bezel stud notches, in the central bracelet links and in the swell of the leather.